I help leaders, teams, and organizations become more innovative, faster, and more human at the same time. Not one at the cost of the other.

Most companies treat that as a trade-off. I don’t. The best organizations I’ve worked with innovate more, deliver more value, and have people who thrive. The problem is never that it’s impossible. It’s that most organizations are set up in ways that make it unnecessarily hard.

I work at the intersection of leadership, AI, and effective product organizations. Much of what I do is helping leaders and teams navigate complexity. Not by simplifying it, but by building the capability to work well inside it. I coach leaders and leadership teams. I design and run learning programs. I help organizations rethink how their teams work, how decisions get made, and how they learn. Not by copying frameworks, but by building real capability in context.

What I typically work with:

  • Coaching leaders and leadership teams to build workplaces where people do meaningful work and perform at their best
  • Designing learning programs that develop real capability across the organization
  • Making AI part of how teams actually work: trained on their own knowledge and context, used for thinking, learning, and deciding together
  • Helping leaders navigate complexity and uncertainty by improving how their organizations learn, decide, and adapt
  • Building effective product organizations with speed, innovation, and cross-functional collaboration
  • Helping organizations decentralize: distributing authority and speeding up decisions, drawing on approaches like sociocracy. This is also the redesign that makes AI pay off

What I believe

The best results come from great teams and leaders who bring clarity, courage, and real coaching. Not better processes alone.

Too many organizations call their groups “teams” but let them work as individuals, buried in handoffs, endless meetings, and long wait times. People spend more time coordinating than creating. That’s not teamwork. Complex problems require people to think together, at the same time. Not asynchronously through tickets and status updates.

AI is not about giving everyone a copilot and hoping for the best. The real shift happens when teams train AI on their own knowledge and context, and start thinking, learning, and making decisions with it. Most people stop at “using AI.” The point is making AI part of how the team actually works and learns.

And AI added to a traditional hierarchy just gives you a faster bureaucracy. The bottleneck doesn’t disappear, it moves. The organizations that get real benefit from AI redesign themselves around intelligence: decentralized authority, fast decisions, and teams free to act on what they learn.

And frameworks don’t solve complex problems. You need to understand why something worked somewhere else, adapt it to your context, and test in small steps. That takes leadership and judgment, not a manual.


Background

I’m an engineer by training and a coach by conviction. The shift started on the volleyball court. As a sports coach, I saw what happens when a team really clicks: trust, clarity, shared purpose, fast adaptation. When I brought that same thinking to the team I was leading at work, the results were remarkable.

That experience pulled me from systems development and project management into coaching and leadership development. The best results always came through great teams and effective leadership. That conviction hasn’t changed. The toolkit has.

I’ve spent 20+ years coaching teams and leaders across gaming, telecom, finance, fintech, the public sector, transport, and fast-growing startups. I’ve worked with everything from multi-year leadership programs to hands-on team coaching, with organizations ranging from startups to large multinationals.

I’ve been building high-performance team-based organizations since the mid-90s. That foundation still shapes how I think. Agile, Lean, and modern product thinking have all been part of the toolkit along the way, but the core has always been the same: great teams and effective leadership. Today I’m most interested in how leaders and organizations can build workplaces where people innovate, learn fast, and deliver real value.

I’m a professional coach and ICF member, and have studied leadership development, adult development, and complexity extensively. I co-organized the Agile People Sweden Conference for four years.

I co-host Leading Complexity, a masterclass program and podcast exploring leadership in the age of AI and complexity, which has featured thinkers like Jeff Sutherland, Dave Snowden, and Jurgen Appelo over four seasons.

I’m a strategic advisor to the Inner Development Goals (IDG) initiative.


Programs and courses I run at Crisp

Programs

  • Leadership Program – a multi-month leadership development journey combining workshops, learning labs, coaching, and peer learning
  • Product Manager Program – for product owners and product managers who want to deepen their skills
  • Team Coach Program – For team leads, scrum masters, agile coaches, product owners, and line managers who want to develop their coaching skills and ability to build high-performing teams.

Courses

  • Certified Agile Leadership (with Tomas Björkholm)
  • Waysfinding: A Practical Approach for Navigating Complexity (with Sonja Blignaut)
  • JoeDX: Agile SW & HW Development inspired by Tesla and SpaceX (with Joe Justice)
  • Intent-Based Leadership in Practice (with Tomas Björkholm)
  • Product Management Essentials: Leading Product Teams (with Jennie Mårtensson)

What drives me

I believe there are better ways to lead and organize than what most companies settle for. I want to help build places where people thrive, innovate, and deliver extraordinary results. Not just more human. More innovative, faster, and more capable. That combination is what I’m after.

I live near Stockholm. When I’m not working, you’ll find me outdoors with a camera, spending time with my family, or exploring something I’m curious about.

Upcoming

All courses
Ruben Klerkx
Ruben Klerkx
Lotta Adelstål
Lotta Adelstål
Free Online webinar In English
Sonja Blignaut
Sonja Blignaut
Michael Göthe
Michael Göthe
Remote Training In English
Tomas Björkholm
Tomas Björkholm
Michael Göthe
Michael Göthe
Ruben Klerkx
Ruben Klerkx
Lotta Adelstål
Lotta Adelstål
In English
Tomas Björkholm
Tomas Björkholm
Michael Göthe
Michael Göthe
Early Bird

Past courses

All courses