Misalignment
![](https://www.crisp.se/wp-content/uploads/2017/10/Misalignment-1024x452.png)
As companies grow, misalignment and suboptimization tend to become a big problem.
The situation in the cartoon above is frighteningly close to the truth for many teams. Recently, Henrik Kniberg gave a talk about Spotify’s approach to this, using a model called Spotify Rhythm.