I advise product and tech companies, both large and small, especially helping them through digital transformations, product development, and team building.
I like to work in the space where business, technology, and product development intersect. I’ve also been working in fintech for the past 14 years, so naturally, I can provide some additional expertise to fintech companies.

Seven years ago, I co-founded P.F.C., which was Sweden’s first neobank. I worked as CTO there, growing the tech and product organization to over 20 people, and growing our customer base to over 200 000 consumers in Sweden. Later on, I became CEO of the company.
Before that, I had roles as CTO at several fintechs, and advised some companies on product discovery and development.
I also worked at Klarna in the early 2010s, where I was involved in tech leadership and product management, and was part of Klarna’s expansion to the US and the UK.
I began my career as a software engineer in the US, and there was a time when I thought I would never leave programming. But I realized during my time at Klarna that what I really cared about was creating products, which for me, can be in any role near technology.