Marketing is undergoing a major disruption shifting towards Digital Marketing first approach, focus on Customer Experience, abundance of Social Media channels while still being personal. Agile Marketing helps by touching your users, reducing lead time and free up creativity of your stressed out marketing people.
Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.
Understand the need and key drivers for Agile Marketing
Understand the principles of Agile Marketing
Understand how to exploit Digital channels
- Understand the keys of Story telling
Learn how to plan and execute in an Agile way using Scrum and Kanban
Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
Learn from case studies of marketing organizations that are shifting to Agile.
Learn how to start implementing Agile Marketing in your team/organization.
What makes this course unique, is that it is run by a teachers with experience the field:
- Julia Kummel – Senior Digital Strategist and key driver for rolling out Agile at Zalando Brand Marketing
- Mattias Skarin – Enterprise Agile coach, who helped Zalando make use of Agile tools & methods in Brand Marketing