Marketing is undergoing a major disruption shifting towards Digital Marketing first approach, focus on Customer Experience, abundance of Social Media channels and the explosion of Marketing Technology and need for perfect targeted Audience Messaging. Agile Marketing helps marketers build a healthier funnel and contribute more revenue by improving the time to market, consistency of content, and impact of marketing campaigns to drive meaningful engagement and growth.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

  • Understand the need and key drivers for Agile Marketing

  • Understand the principles of real Agile Marketing and how it’s different than Agile Development

  • Understand how agile marketing teams look like

  • Learn to organize marketing work around the customer and experience.

  • Learn how to plan and execute in an Agile way using Scrum and Kanban

  • Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.

  • Learn from case studies of other marketing organizations that are shifting to Agile.

  • Learn how to start implementing Agile Marketing in your team/organization.

What makes this course unique, is that it is run by a teachers with experience the field:

  • Julia Kummel – Senior Digital Strategist and key driver for rolling out Agile at Zalando Brand Marketing
  • Yuval Yeret – Agile Marketing trainer & Scaled Agile Expert with experience from Intel, Siemens, Amdocs, Eagle Investment
  • Mattias Skarin – Enterprise Agile coach, who helped Zalando make use of Agile tools & methods in Brand Marketing

 

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