Ulf Hannelius is the founder and CEO of Aneega AB, a market research
and strategy consultancy based in Stockholm, Sweden. Before starting
his consultancy, Ulf spent 10+ years in academia doing research and
coordination within the fields of molecular biology, human genetics
and cancer.

He is a strong believer in the power of perspectives and
how rigorous analytics can be combined with engaging serious games to
help organization realize the full potential of complex organizational
change, product and service development initiatives.

Ulf has a PhD in molecular biology from Karolinska Institutet in Stockholm and an
Executive MBA from the Stockholm School of Economics. He is an
Innovation Games® Qualified Instructor and a certified Scrum Master.