Marcus Castenfors is a Product Coach at Crisp, where he specializes in connecting both Discovery (building the right thing) with Delivery (building the thing right). Marcus’ focus is on combining customer, business and technical perspectives to form improved processes and capabilities for clients.
Marcus’ firm belief is that you need to be Agile to approach Agile. You need to view “change” as a set of experiments and hypotheses that you continuously follow up to gauge whether you have achieved the intended outcome.
Most of Marcus’ assignments relate to alignment, aligning to strategies, goals, improved processes and ways of working. Marcus uses a wide toolkit from Design Thinking, Lean, Agile, Lean Startup and many others to help clients in their quest to improve.
- Transfer Galaxy
- Zound Industries