Agile marketing, September 12-13 2018

This course has already been held.

Please note: This course has already been held. Please consider one of our upcoming courses.

Agile marketing, September 12-13 2018

Scrum Agile

Marketing is undergoing a major disruption via the transition to digital channels, new customer habits & clever use of technologies to drive early feedback. Agile Marketing helps marketers build a closer relationship with customers and creates bandwidth for creative employees to do what they do best. In all contributing to higher impact of marketing campaigns by improving both time to market and quality.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

Learning objectives:

  • Understand the need and key drivers for Agile Marketing
  • Understand the principles of real Agile Marketing and how it’s different than Agile Development
  • Understand basic structure of Agile marketing teams
  • Learn to organize marketing work around the customer and experience.
  • Learn how to plan and execute in an Agile way using Scrum and Kanban
  • Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
  • Learn from case studies of other marketing organizations that are shifting to Agile.
  • Learn how to start implementing Agile Marketing in your team/organization.

 

  • Date: 2018-09-12
  • City: Stockholm
  • Language: English

Details

Date

September 12-13 2018 09.00-17.00 breakfast (optional) 08.30

ParticipantsMax 24
LanguageEnglish
VenueSveavägen 31, 111 34
Price19000 SEK. The prices are excl. VAT, incl. lunch and coffee
Contactacademy@crisp.se, +46 8 556 950 15

Registration is closed

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