Marketing is undergoing a major disruption via the transition to digital channels, new customer habits & clever use of technologies to drive early feedback. Agile Marketing helps marketers build a closer relationship with customers and creates bandwidth for creative employees to do what they do best. In all contributing to higher impact of marketing campaigns by improving both time to market and quality.

Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.

Learning objectives:

  • Understand the need and key drivers for Agile Marketing
  • Understand the principles of real Agile Marketing and how it’s different than Agile Development
  • Understand basic structure of Agile marketing teams
  • Learn to organize marketing work around the customer and experience.
  • Learn how to plan and execute in an Agile way using Scrum and Kanban
  • Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
  • Learn from case studies of other marketing organizations that are shifting to Agile.
  • Learn how to start implementing Agile Marketing in your team/organization.

 

Course
Date
Price
Participants
Language
Venue
Contact

Registration is closed

This course has already been held.

Please consider one of our upcoming courses

Upcomming courses in Scrum & Agile

Reza Farhang
Reza Farhang
Remote Training In English
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs
Tomas Björkholm
Tomas Björkholm
Fullbokad
Mattias Skarin
Mattias Skarin
In English
Tomas Björkholm
Tomas Björkholm
Michael Göthe
Michael Göthe
Distanskurs Fullbokad
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Fullbokad
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird
David Barnholdt
David Barnholdt
Distanskurs Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Fullbokad
Reza Farhang
Reza Farhang
Distanskurs Early Bird
Gibson Biddle
Gibson Biddle
Remote Training Early Bird In English
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird
Tomas Björkholm
Tomas Björkholm
Distanskurs Early Bird
Tomas Björkholm
Tomas Björkholm
Michael Göthe
Michael Göthe
Early Bird
Mattias Skarin
Mattias Skarin
Jan Grape
Jan Grape
Early Bird In English
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Early Bird
Michael Göthe
Michael Göthe
Frida Mangen
Frida Mangen
Early Bird
Reza Farhang
Reza Farhang
Distanskurs Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Early Bird
Mia Kolmodin
Mia Kolmodin
Mattias Skarin
Mattias Skarin
Early Bird
Gojko Adzic
Gojko Adzic
Early Bird In English
Gojko Adzic
Gojko Adzic
Early Bird In English
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Early Bird
Reza Farhang
Reza Farhang
Hans Brattberg
Hans Brattberg
Distanskurs Early Bird