Lean UX is a method to quickly learn as much as possible about a problem or an idea as possible. This is done through ruthless validation of assumptions of the problem, the user, the user’s need, the possible solutions and the success criteria. The best way to create a blockbuster product or service is to understand what makes it a blockbuster. This is different for each domain and idea, but Lean UX will help finding and building this solution in a very cost-effective (a.k.a. Lean) way. And, surely life is too short to build something nobody wants!
This course will teach agile ways to validate your ideas together with users and towards the market, this by both theory and practical workshops. Your product or service does not need to be digital, the method is holistic and technology agnostic.
Who this course is for
People working with some kind of product development, lacking the tools to validate problems and solutions in a lean way.
Learning outcomes for this course
- Lean UX vs. Lean Startup, qualitative vs. quantitative validation
- Exploring assumptions around the problem and the idea to really learn the actual domain and usage
- Create hypotheses and experiments (a.k.a. Riskiest Assumption Tests) to validate these hypotheses
- Validate qualitatively with users
- Validate quantitatively towards a market
- Understand the difference between Lean UX and UX / Design Thinking, and make use of that knowledge!
Since the course describes a process to validate hypotheses with users, without actually explaining how to meet, talk to and extract needs from users, it is recommended that you have experience with user research and/or have taken a course such as Design Thinking.