Product Strategy with Gibson Biddle, September 30 2020


This workshop focuses on helping product leaders develop their company’s overall product strategy, and to define the product strategy for each “pod” or “swimming lane” within larger product organizations.

The workshop has a highly interactive, step-by-step approach that introduces different tools, models, and frameworks. We divide participants into 3-5 person teams and the groups develop a product strategy for a company or product of their choosing. In the workshop, Gib introduces four models:

  • The GLEe model, describing what you will “Get big on,” how you will “Lead from there,” then eventually, “Expand to dent the universe.”
  • The DHM model, defining your hypotheses, or product strategies, for how you will “Delight customers, in Hard-to-copy, Margin-enhancing ways.”
  • The SMT model, a framework for assigning Metrics and Tactics against specific strategies to measure both customer and shareholder value.
  • The GEM model, clarifying how to prioritize Growth, Engagement, and Monetization.

At the end of the workshop, Gib will show how these models work together to define a four-quarter, rolling product roadmap that pulls together product strategies, metrics, and tactics. The workshop ends with highly interactive case studies, demonstrating how Gib utilized quarterly product strategy meetings at both Netflix and Chegg to put a strategy into action.

  • Date: 2020-09-30
  • City: Stockholm
  • Language: Engelska
  • There are seats left.
  • Early Bird
    The price is 10000 SEK until 2020-08-30 (Regular price 12500 SEK)
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DateSeptember 30, 09.00-17.00
ParticipantsMax 60
VenueVenue will soon be announced, in central Stockholm.
PriceThe price is 10000 SEK until 2020-08-30 (Regular price 12500 SEK), +46 8 556 950 15

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There are seats left.

  • The price includes food, snacks, and course material.
  • Cancellation may be done without penalty up to 1 month before the course starts.
  • Cancellation later than one month before the course starts may require full payment.
  • Course registration may be transferred to another person.
  • The invoice is in SEK unless otherwise stated.
  • VAT will be added to invoices within the EU. This can be reclaimed in your respective country