Product Strategy with Gibson Biddle, September 30 2020
This workshop focuses on helping product leaders develop their company’s overall product strategy, and to define the product strategy for each “pod” or “swimming lane” within larger product organizations.
The workshop has a highly interactive, step-by-step approach that introduces different tools, models, and frameworks. We divide participants into 3-5 person teams and the groups develop a product strategy for a company or product of their choosing. In the workshop, Gib introduces four models:
- The GLEe model, describing what you will “Get big on,” how you will “Lead from there,” then eventually, “Expand to dent the universe.”
- The DHM model, defining your hypotheses, or product strategies, for how you will “Delight customers, in Hard-to-copy, Margin-enhancing ways.”
- The SMT model, a framework for assigning Metrics and Tactics against specific strategies to measure both customer and shareholder value.
- The GEM model, clarifying how to prioritize Growth, Engagement, and Monetization.
At the end of the workshop, Gib will show how these models work together to define a four-quarter, rolling product roadmap that pulls together product strategies, metrics, and tactics. The workshop ends with highly interactive case studies, demonstrating how Gib utilized quarterly product strategy meetings at both Netflix and Chegg to put a strategy into action.