Innovation Games® for Customer Understanding 29-30 November 2012
This two-day interactive class is designed to provide a thorough grounding in both the in-person and online versions of Innovation Games for individuals who wish to use these games to better understand and meet their customers’ needs. You will learn how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success.
Who this course is for
This training is indispensable for individuals who want to use Innovation Games to communicate directly with customers, clients, and/or with internal teams. Possible job titles include:
- Consultants
- Marketing/Market research professionals
- Brand managers
- Product and R&D managers
- CTOs and senior business executives
- Project and team leads
- Coaches and facilitators
Learning outcomes for this course
- Discover what your customers don’t like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features and make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Identify your most effective marketing messages and sellable features
Prerequisites
Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.
